A consultancy built
on experience & trust.
Sova Advisory brings senior communications counsel to ambitious companies at the moments that count most.
What Sova stands for.
The name Sova means "owl," a symbol of wisdom, sharp sight, and clear thinking in complex surroundings.
Sova Advisory was built on the belief that growing companies deserve the kind of strategic communications thinking that has long been the preserve of the largest firms. The boutique model lets Sova be truly senior, truly fast-moving, and truly invested in your success.
We work with founders and leadership teams to build communications programs rooted in substance, in the real story of what makes your company remarkable, and carried out with discipline and care.
Our clients are building real things. Our job is to make sure the right people understand what those things are, why they matter, and why your team is the one to do it.
Matt Sutherland.
Matt Sutherland is a communications and media relations leader with 12+ years building high-profile programs at scale. He founded Sova Advisory to bring that same level of senior, clear-headed thinking to ambitious start-ups and growth-stage companies, without the weight and layers of a large agency.
Most recently, Matt served as SVP of Communications, Content and Partnerships at Masterworks.com, the leading alternative asset art investment platform, where he built a global communications operation spanning the US, EMEA, and APAC. His work drove hundreds of earned media placements in the WSJ, CNBC, Fox Business, Financial Times, and other top financial outlets, and he served as the main communications adviser to senior leadership on executive profiling and thought leadership.
Before Masterworks, Matt held senior roles at CBS Media Ventures, Fox Business Network, Warner Bros. Entertainment, and ABC News, giving him an unusually deep understanding of how media firms think, what journalists need, and how to win the placements that matter.
Since founding Sova Advisory, Matt has helped clients including Scayle, the enterprise e-commerce platform, navigate its entry into the US retail market, as well as companies in hospitality and other sectors looking to build their presence and tell their story to new audiences.
He brings deep ties across broadcast, digital, and print spanning finance, entertainment, and technology. Matt is known for his directness, his sharp instincts, and his ability to turn complex businesses into clear, compelling stories that land with every key reader.
Areas of Expertise
A process built for
ambitious companies.
Discovery & Audit
We begin with a thorough review of your business, your market position, your key audiences, and your current communications footprint. This enables us to identify the clearest path to meaningful impact.
Strategy Development
We develop a tailored communications strategy aligned to your specific objectives, whether that is raising market profile, supporting a capital raise, managing a business transition, or establishing a presence in a new market.
Narrative Architecture
We establish the messaging framework that underpins all communications activity, your core narrative, audience-specific messaging, and the positioning that differentiates you clearly within your sector.
Execution & Momentum
We execute with precision and consistency, managing media relationships, delivering content, coordinating announcements, and sustaining the communications momentum your business requires over time.
Ready to work with Sova?
Whether you have a clear brief in mind or simply want to see how communications can back your growth, we would love to hear from you.